Nuria Serrano

Nuria Serrano

Nuria Serrano

Head of Strategic Planning de VCCP Spain

ABOUT NURIA

Nuria is currently Head of Planning at VCCP Madrid and Chair of the Account Planning Association (APG) Spanish Board. She has worked in the past for agencies such as Sra. Rushmore, Publicis and JWT. Her experience ranges across a wide span of brands and industries throughout Europe for brands such as Suzuki, Liberty Insurance, Cadbury's, Freixenet and Pfizer.

Nuria studied Psychology and has a PhD in Communications. She is currently involved in academic research in the field of Cognitive Neuroscience applied to advertising.

She has judged at the main creative and effectiveness awards in Spain (Premios a la Eficacia, Festival El Sol, Club de Creativos) and in the Euro Effies Awards in 2017.

You can meet her at Master in Account Planning
Check her professional profile
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