Mark Aronson

Mark Aronson

Mark Aronson

Head of Strategy at Johannes Leonardo, New York.


As Head of Strategy at Johannes Leonardo, Mark Aronson leads a talented group of Brand, Communications and Social strategists across clients like adidas Originals, Amazon, MassMutual and Electronic Arts. Since joining the agency, Mark has helped JL double in size and earn the #4 spot on Ad Age’s A-list for 2018. The agency’s global work for adidas Originals was awarded the inaugural Grand Prix in Music Entertainment at Cannes, earned two Effectiveness Lions, picked up a Grand Clio and won a Gold Global Effie.

Mark joined JL From BBH New York, where he oversaw strategy across disciplines for Netflix, Johnnie Walker, British Airways, Dove Men+Care and Newell Rubbermaid’s 19 global brands. Mark spearheaded the integration of Strategy, media and UX across clients, ultimately contributing to an Integrated Grand Prix at Cannes for Netflix’s House of Cards franchise.

Prior to Joining BBH, Mark worked at Crispin Porter + Bogusky in Boulder leading strategy on Best Buy, Dominos and Met Life. Before that, Mark worked at CP+B in Toronto (and its predecessor Zig) on brands like IKEA, Greenpeace and Unilever's AXE brand.

Mark is currently adjusting to life as a new dad, and lives in Brooklyn with his wife and young son. As a proud, hockey-loving Canadian, he is happy getting more assists than goals.

You can meet him at Professional Master Course in Brand Strategy.
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