Lucy Jameson

Lucy Jameson

Lucy Jameson

Founder at Jameson Strategy, London.


As CEO, Lucy is on a mission to transform Grey London into a great creative company, not just a great advertising agency. To start creating culture on behalf of clients rather than just interrupting it - developing work such as Volvo LifePaint, McVities iKitten, Lucozade Conditions Zone and Vinnie Jones’ Staying Alive for the British Heart Foundation.

She was promoted to CEO in February 2015, having forged a long and successful career as one of the industry’s most highly awarded strategists. After leaving Oxford University, she started her career at BMP DDB, where she rose from grad trainee to global head of planning. During her time leading planning at DDB, the agency won IPA Effectiveness Agency of the Year three times in a row. Then she moved to Grey in 2012 as Chief Strategy Officer for London and EMEA. In her time as CSO, the agency won IPA Effectiveness Agency of the Year for the first time ever in 2014, Euro Effies Agency of the Year in 2013, as well as picking up its first prestigious Cannes Black Lion for Effectiveness in 2013.

In her first year as CEO, Grey London has had its most successful year ever, with record creative and new business success. Grey moved from 20th place in the new business ranking to 2nd place. They burst into Nielsen’s top 10 agencies (by UK billings) for the first time ever (at number 8), with UK media billings rising by 37%. Grey London also won two Grand Prix at the Cannes Festival, the only agency in the world to achieve this and topped this off with winning Euro Effies Agency of the Year 2015. Grey London was one of only two advertising agencies to be given 9/9 by industry bible, Campaign, in their annual 'school report'.

While her transition from ‘people planner’ to ‘strategic suit’ remains atypical, Lucy argues that a strategic approach is more critical than ever in an industry whose business model is under pressure.

Since becoming CEO, Lucy has fostered a culture that is committed to experimentation and exploration – making embedding technology and data into the company a priority and hiring exceptional talent not normally found in creative agencies. Setting the agenda for the future, she has begun to shift the business’ focus away from just inputs (time) or outputs (ads) into outcomes (commercial and cultural impact, licencing and IP).

Lucy regularly comments on issues including gender equality, business innovation and culture for the likes of the BBC, Huffington Post and Campaign magazine. She is married with a young daughter.

You can meet her at Professional Master in Account Planning in Amsterdam
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