Edu Pou

Edu Pou

Edu Pou

Executive Creative Director at Here Be Dragons, New York.


I was born under the sign of Aquarius in the small town of Parets del Vallès on a Saturday of the 20th Century. I've been in advertising and entertainment for almost 20 years, but I still keep the excitement of a newbie.

Throughout my career, I've been lucky enough to be part of some of the most exciting and creative companies around the world. Back home, I was a Creative Director at DoubleYou in Barcelona and Madrid, leading projects for San Miguel, SEAT, Audi, and Nike –including the 2004 Cannes Grand Prix winner–. Then, I was part of the interactive team at CP+B, when it was named best interactive agency in Cannes, working for clients like Domino's Pizza, Burger King, Nike, and Volkswagen. After that exciting stint, and during 7 years, I was at Wieden+Kennedy Amsterdam, first as a Creative Director for global clients such as Coca-Cola, Electronic Arts, BASF, and Nokia, and later as the Head of Creative Innovation across all accounts. Back in the US, for over 2 years I was the Chief Creative Officer of The Barbarian Group in NYC, where we helped spread goodness one KIND bar at a time, brought back Crystal Pepsi and created the Pepsi Pass loyalty program that rewarded hanging out with friends, told how IBM's cognitive technology was at the center of impactful personal stories, flew drones to show the innovative power of GE around the world, and boarded with Nicole Kidman on a VR flight with Etihad from NY to Abu Dhabi. Currently I'm the Executive Creative Director of the experience studio Here Be Dragons, founded by Patrick Milling-Smith and Chris Milk.

As a result of working for brave and demanding clients, and of being surrounded by excellent colleagues, I've collectively won well over 50 awards, including Cannes Lions, One Show Pencils, CLIOs, New York Festivals, Sol, and FIAP. I've also been on the jury of the most prestigious advertising award competitions around the world, and have given speeches at industry conferences across the globe, including Spain, the Netherlands, Chile, and Bulgaria.

But it hasn't always been an easy journey. I also worked at a TV station that couldn't pay the electricity bills, as a designer at a shady (and I mean shady) board game manufacturer, as an offset printing machine operator apprentice at a local print shop, and as an online copywriter creating websites for clients with monochrome screens that couldn't even judge our work. That's why I don't take anything for granted, and I seize the day, every day.

After living in Barcelona, Madrid, Miami, Boulder, and Amsterdam, home is where my uber-talented wife Demelza Rafferty and sons Oscar and Axel are. With them I enjoy listening to old vinyls of British blues, be bop, prog rock, and psychedelia, and on my own I blast heavy metal until my ears bleed... so to speak. I love reading and rereading Vonnegut, Borges, and Italo Calvino, and I'm an avid comic book collector. Seriously. My oldest son's middle name (Thorgal) is that of a Belgian comic book hero: a viking from outer space. I still can't believe my wife let me get away with with it and I hope my son not only forgives me for this, but also joins my passion when he's of age. Fingers crossed.

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