Caprice Yu

Caprice Yu

Caprice Yu

EVP Global Executive Creative Director at McCann Erikson, New York.

ABOUT CAPRICE

Although a native New Yorker, Caprice started her advertising career at 180 in Amsterdam where she discovered the true meaning of a big idea. Working with an eclectic mix of talent and points-of-view from all over the globe, Caprice discovered that only what speaks to the gut or the heart transcends geographic and cultural lines. This has shaped her thinking ever since.

After five years in Amsterdam, Caprice returned stateside to BBH NY, then to the mountains of Boulder, Colorado at CP+B, before returning to BBH NY once more. Along the way, Caprice has been Emmy nominated and received national and international awards for her work on Google, adidas, Cole Haan, Microsoft, Ally Bank, The Guardian, Dr. Pepper Europe, Verizon, Johnnie Walker, Sony, and Axe.

She was recognized as one of Business Insider’s 33 most creative women in advertising, and her spot ‘Dear Sophie’ for Google was Time Magazine’s #1 ad of the Year. Caprice served as the Executive Creative Director of Sid Lee’s New York office before joining McCann NY. She is currennty an EVP, Global Executive Creative Director at McCann.

You can meet her at Professional Master Course in Brand Strategy.
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