Bogdana Butnar

Bogdana Butnar

Bogdana Butnar

Digital Strategy Director Accenture Interactive London.

ABOUT BOGDANA

Bogdana has been a digital strategist since she can remember although he has an MA in Comparative Literature and never really liked working with numbers as a child. Bogdana started her career in Bucharest, first working for Headvertising, a boutique creative agency and later for the country’s most awarded network agency, McCann, where she served as Head of Strategy. She helped set up McCann’s digital offering, which went on to win Coca-Cola’s CEE account and bring home numerous awards. Bogdana subsequently spent 4 years working for Google both in Bucharest and London and then as Head of Strategy for Poke London (today Publicis/Poke). Today, Bogdana is an Experience Strategy Lead in the London Accenture Interactive team.

Bogdana’s expertise lies mainly in telecoms and service brands but her earlier work with brands such as Heineken and Cadbury has solidified her grasp of FMCGs in the digital space. Bogdana is actively involved in campaigning for the smarter use of the Internet and has an inherent fear of creative award festivals. Even in 2020, she still hangs on to her belief that the Internet will save the world.

You can meet her at Professional Master Course in Brand Strategy.
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