Ben Armistead

Ben Armistead

Ben Armistead

Head of Planning at 180 Amsterdam.

ABOUT BEN

Ben has spent a lot of time in strangers’ living rooms. He has interviewed murderers in maximum-security prison. He has chased goats around a field, while being chased by angry farmers. He has been crushed in a rap battle and humiliated on street football courts. But at least he has snuggled up on the sofa with the world’s best footballer. (It was a bit awkward). He did all this – and more – in the name of research. That’s also why he wrestles with Excel, gets over-excited about technologies that give us instant access to information, and believes thinking begins with listening and looking.

In hindsight, his teachers probably were right: he does ask too many questions.

Despite those suspicions, Ben is now Head of Planning at 180 Amsterdam, where he is part of the leadership team and steers all the agency’s business. Before that, he spent his days at W+K Amsterdam, and London’s Dare and Miles Calcraft Briginshaw Duffy. He is a passionate believer in the power of creativity to transform brands and businesses, and he has contributed to over 70 creative and effectiveness awards - from the IPAs and Effies to Cannes Lions and D&AD Pencils.

You can meet him at Professional Master in Account Planning in Amsterdam
Check his professional profile
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