Agustín Soriano

Agustín Soriano

Agustín Soriano

International Strategy Director. Hoala Amsterdam Director and Program Curator.


Agustín Soriano joined Forsman & Bodenfors a year ago, where he develops the global strategy for brands such as Volvo Cars or Senseo among others.

Before joining Forsman & Bodenfors, he worked as strategy director at J.Walter Thompson Amsterdam for brands such as KitKat, BMW, Puma o ING, being for the last one the strategic responsible of The Next Rembrandt, a campaign that received more than 75 international awards, including two Grand Prix in Cannes 2016.

Agustín is also co-founder and lecturer at Hoala Amsterdam, the most important meeting point for professional training in strategy.

Recently, he was included in the top5 of the Planning Directors list by Directory Magazine.

Agus is the Program Curator of Professional Master Course in Account Planning
Check his professional profile
Agustín Soriano 17
Agustín Soriano 14
Agustín Soriano 18



Jesús Melero, Brand&Innovation Strategist en Dommo, y Agustín Soriano, Strategy Director en JWT Amsterdam y Director de contenidos del Master in Account Planning, mantienen una interesante conversación sobre planning.