Agustín Soriano

Agustín Soriano

Agustín Soriano

Strategy Director at Forsman&Bodenfors. Gothenburg.


I'll save your time using the boring sentence that summarizes me: brand strategy director with +10 years of experience. Now, if you are more interested you can continue.
My experience has been built working at top-level agencies in places like Madrid and Chicago before starting my own company in Valencia where I invested 5 marvellous years working for national and international clients in a constant suicide mode.
My profile as a planner corresponds with a straight-forward motherfucker that is always in the middle of everything trying to inspire creatives in order to get the most relevant and interesting work.
When I'm not in the office I am a cinema addict, a music-lover, a shower singer and a drool dad with a failure degree on Kitesurf and DJ-ing to complete this mess. When I was young I used to play basketball. I was not bad at all, but this is another story.
Specialties: concept developer, creative strategist, problem solver, culture specialist, communication passionate, dots connector, human truth archeologist, technology and media heavy user.
I also share my ideas about brands and planning at: &

Agus is the Program Curator of Professional Master Course in Account Planning
Check his professional profile
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Jesús Melero, Brand&Innovation Strategist en Dommo, y Agustín Soriano, Strategy Director en JWT Amsterdam y Director de contenidos del Master in Account Planning, mantienen una interesante conversación sobre planning.