Agustín Soriano

Agustín Soriano

Agustín Soriano

Chief Strategy Officer at McCann Spain, Hoala Amsterdam Director and Program Curator.


Agustín is Global Head of Brand Strategy at Volvo Cars and co-founder, lecturer and program director at Hoala Amsterdam.

His career has been built through +15 years of experience working at leading advertising agencies in the U.S., Spain, Amsterdam and Sweden, including J.Walter Thompson Amsterdam and Forsman&Bodenfors Sweden, for both international and local brands like KitKat, BMW, Puma, ING, Volvo, Adidas or PepsiCo.

Agustín played a key strategic role in J. Walter Thopmson Amstermam being named Innovation agency of the year at Cannes in 2016 and getting two Grand Prix and 16 lions for The Next Rembrandt and more than 75 major international awards.

Agustín was recognized among the top5 planning directors by the Directory Magazine.

If you happen to be at an airport somewhere in Europe, odds are that you come across with him. Just say "Hoala" and you´ll get a free beer and a great conversation.

Agus is the Program Curator of Professional Master Course in Brand Strategy
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Jesús Melero, Brand&Innovation Strategist en Dommo, y Agustín Soriano, Strategy Director en JWT Amsterdam y Director de contenidos del Master in Account Planning, mantienen una interesante conversación sobre planning.