Account Planning Amsterdam

Daan Muntinga

Daan Muntinga

Strategy director at XXS, Amsterdam.

Izabel Östgren

Izabel Östgren

Strategist at Oakwood Creative, Stockholm.
Pia Baran

Pia Baran

Managing Director Strategy & Consulting at Hochhaus Agentur GmbH, Cologne.
Myriam van Engelen

Myriam van Engelen

Strategist at Lemon Scented Tea, Amsterdam.

Marisabel Zegada

Marisabel Zegada

Strategy Director at Raza Ad, Bolivia.

Margaret Gilsenan

Margaret Gilsenan

Partner and Head of Strategy at Boys & Girls LTD, Dublin.

"How better to learn than in collaboration with practitioners from some of the best agencies, brands and campaigns in the world? What I hadn’t appreciated until I attended was the value of learning from my fellow attendees (now friends) who came from agencies big and small, networked and independent from across the world. Not only do you learn and discuss the latest thinking in planning but also about how different agencies configure themselves and their work. The Hoala experience offers something far deeper than listening to the blogs or attending conferences where the course leaders are speaking, it delivers real small group learning and the opportunity to really interrogate, discuss and inform yourself in a very effective way."

Marcel Schop

Marcel Schop

Head of Strategy at NOSUCH, Rotterdam.

Loredana Barla

Loredana Barla

Senior Strategic Planner at McCann Worldgroup, Rumanía.
Julien Lauret

Julien Lauret

Director Projects & Strategy | Global Brand Design at Adidas, Amsterdam.
Jorge Gloss

Jorge Gloss

Co-founder de Buenas!, Brazil.


"Since I first heard about Hoala`s Masterclass I became obsessed in attending it. My main intention was to find the differences among all those different markets and agencies where the lecturers came from. What might be their secrets? Do they have a personal approach? There`s a formula to create awesome plans? Well, this was my expectation. In practice, it was not (only) about techniques, but how to master "advertising", as a whole. What works and what doesn`t. In the end, it changed completely the way I think about "brand building" and strategy. Learning with the best is a one-in-a-life experience, so if you are in doubt about attending Hoala, just do it."

Joram Helmer

Joram Helmer

Head of Strategy at XXS Amsterdam.

Giselle Micolo

Giselle Micolo

Creative Director at Makmende, Amsterdam.
Denisse Achata

Denisse Achata

Strategic Planner at Wunderman Phantasia, Perú.
Caroline Van Hoof

Caroline Van Hoof

Strategy Director at Kokoro Amsterdam.

Bram Draaijer

Bram Draaijer

Strategist at Isobar, Amsterdam.

Andreas Gunberg

Andreas Gunberg

Head of strategy/partner at Stendals, Gothenburg.
Tomas Imperiali

Tomas Imperiali

Account Manager en Del Campo Saatchi & Saatchi, Madrid, Spain
Jeroen Senden

Jeroen Senden

Strategy Manager at FHV BBDO Amsterdam


"As a young, somewhat inexperienced planner, I applied to this Master to get advice and tips on how to approach account planning. Initially, I mainly expected practical tools. Although I have learned some tools, the Master has taught me so much more. It has given me a broader view of the philosophy behind advertising, where the industry is going and what role an account planner can play in this. This is a result of 11 weeks of being inspired by and listening to some of the best planners in the world, but also the interactions with the highly talented other planners that participated the Master. It has been one hell of a ride. No matter how experienced you are, don't miss out on the opportunity of participating in this Master!"

Estefanía Isique Giannoni

Estefanía Isique Giannoni

Planner at McCann Erickson Lima, Perú

Lard Breebaart

Lard Breebaart

Strategy Partner at Natwerk, Amsterdam

Marlies de Gooijer

Marlies de Gooijer

Brand Strategy Director IN10 Rotterdam

Paul Chauvin

Paul Chauvin

Strategist at 72&Sunny, Amsterdam

Munise Can

Munise Can

Brand Planner for BSUR, Amsterdam

Rik Heijmen

Rik Heijmen

Strategy Director bij KOKORO Amsterdam

Antonin Jamond

Antonin Jamond

Strategic

Sonya Shmatova

Sonya Shmatova

Founder Brave Red Market Intelligence, Moscow

Ira Spits

Ira Spits

Strategy Planner at TBWANEBOKO, Amsterdam

Laura van den Boom

Laura van den Boom

Brand & Comms Strategist, Amsterdam

Sam Buyst

Sam Buyst

Business director Make Lemonade Belgium

Miguel Esteban

Miguel Esteban

Business Transformation Lead at PUBLICIS MEDIA, Madrid, Spain.
Bruno Steffen

Bruno Steffen

Strategist at 72andSunny

Siegmund Johannes

Siegmund Johannes

Strategist at M&C Saatchi Abel. Johannesburg, South Africa.
Ali Marmaduke

Ali Marmaduke

Sr. Brand Strategist at Design Bridge.

Érica Kiechle

Érica Kiechle

Strategic Manager at Duplo Agency Sao Paulo, Brazil.
Anouke Jansen

Anouke Jansen

Content & Community Manager at DDB & Tribal Amsterdam


"The HOALA Master in Account Planning made me remember how comfortable my current situation is and how nice it is to get out of that comfort zone again. In addition to this, the different international backgrounds of both students and lecturers benefit the course and the work you do together a lot."

Bauke Nater

Bauke Nater

Freelance Creative Strategist & Comms. Planner at baukenater.com
Paulette Dosman

Paulette Dosman

Regional Director & Strategic Planning at Young & Rubicam. Ecuador.

Michael van den Brande.

Michael van den Brande.

Partner & Strategist at Viable Labs. Amsterdam.

Karlijn Marchildon

Karlijn Marchildon

Strategic Planner at XXS Amsterdam

Larissa Plotnikova

Larissa Plotnikova

Head of Strategy, Founder at Resonate Strategies

Marcelo Lubisco

Marcelo Lubisco

Sócio-diretor de Planejamento na Agência Duplo Porto Alegre, Rio Grande do Sul, Brasil

Nicole Citton

Nicole Citton

Senior Planner | Strategic Manager Porto Alegre, Rio Grande do Sul, Brasil

Varia Makagonova

Varia Makagonova

Global Communications Manager at Hippo

Sytse Kooistra

Sytse Kooistra

Senior Brand Planner at Isobar


"The Amsterdam Hoala Master Course in Account Planning gave our international class of 16 people an insight into 11 of the most interesting careers you can find in planning. A truly career changing experience for me. Now let's hope I can share such awesomeness in 20 years time myself."

Els Dijkstra

Els Dijkstra

Strategist at Energize. Amsterdam.

Lex Noteboom

Lex Noteboom

Strategist bij J. Walter Thompson Amsterdam
Janaina Scalise

Janaina Scalise

Senior Strategist at Gravity Thinking

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